From being a hidden gem in Rugby’s Churchside Arcade, Florence Bridal has expanded and moved premises to become a jewel in the crown of Rugby’s independent retail offering. Still in the town centre but in a larger shop collaborating with Make My Day Events and with excellent parking facilities, Florence has an expertly curated collection of bridal gowns and wedding accessories.

Just got engaged and want to start looking at dresses? Future brides are welcome to browse our collections of gowns and accessories during our standard opening hours. To try on dresses it is important that you make a consultation appointment to ensure that you have our undivided attention and time to try on as many dresses as you like!

We have a spacious new dressing suite for your exclusive use with plenty of room with comfortable seating for your entourage to view your gowns along with our larger than life mirror. Veils, headpieces and belts can be tried on too with your gown to complete the look.

Florence offers a fittings and alterations service with our in house seamstress who will ensure that your gown is a perfect fit and amend design features to make your dress individual to you.